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OraDMT (Ora Digital Marketing Training) is a specialized program by Oracom Group designed to equip individuals, entrepreneurs, and corporate teams with practical digital marketing skills for the modern marketplace. We offer hands-on training in areas like SEO, social media marketing, Google & Meta ads, email campaigns, content creation, affiliate marketing, and analytics. Whether you’re a beginner aiming to grow your online presence or a business professional looking to scale your digital strategies, OraDMT provides structured, instructor-led sessions and real-world projects to accelerate your success. With OraDMT, you don’t just learn digital—you master it.
Digital Marketing Masterclass
1. Social Media Marketing
Social Media Marketing training under OraDMT empowers you to build strong brand visibility, engage audiences, and drive results across top platforms like Facebook, Instagram, Twitter (X), LinkedIn, and TikTok. You’ll learn how to craft compelling content, schedule posts strategically, grow your following organically, and run paid ad campaigns that convert. This hands-on course also covers audience targeting, analytics, influencer collaboration, and trend monitoring. Whether you’re managing a personal brand or a corporate page, OraDMT’s Social Media Marketing program gives you the tools and tactics to thrive online.
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2. Email Marketing
Email Marketing training by OraDMT teaches you how to craft powerful email campaigns that build relationships, nurture leads, and drive conversions. This hands-on course covers everything from list building and segmentation to writing compelling subject lines, designing responsive templates, automating campaigns, and analyzing performance metrics. You’ll learn how to use tools like Mailchimp, Zoho, and Brevo (formerly Sendinblue) to execute targeted email strategies that deliver results. With OraDMT’s Email Marketing training, you’ll transform inboxes into business opportunities.
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3. Content Management Systems (CMS)
Content Management Systems (CMS) training by OraDMT equips you with the skills to build, manage, and update websites with ease—no coding required. You’ll gain hands-on experience with popular platforms like WordPress, Joomla, and Drupal, learning how to install themes, add plugins, manage media, create pages and posts, and maintain site security. Whether you’re a business owner, content creator, or aspiring web designer, this course helps you launch professional websites and blogs confidently. With OraDMT’s CMS training, you take control of your online presence—one click at a time.
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4. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) training by OraDMT is designed to help you master the art of ranking websites higher on Google and other search engines. This course dives deep into keyword research, on-page optimization, technical SEO, backlink strategies, and content structuring to boost visibility and organic traffic. You’ll also learn how to use SEO tools like Google Search Console, Ahrefs, SEMrush, and Yoast to monitor performance and make data-driven decisions. With OraDMT’s SEO training, you’ll gain the skills to drive long-term growth and outrank your competition in the digital landscape.
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5. Google Analytics
Google Analytics training by OraDMT empowers you to track, measure, and understand how users interact with your website or app. This hands-on course covers the fundamentals of setting up Google Analytics 4 (GA4), configuring events and goals, analyzing traffic sources, audience behavior, and conversion paths. You’ll learn how to generate insightful reports that guide smarter marketing decisions and improve ROI. Whether you’re a marketer, business owner, or data enthusiast, OraDMT’s Google Analytics training equips you with the tools to turn numbers into strategy.
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Mobile Messaging
Mobile Messaging training by OraDMT equips you with the skills to leverage SMS, WhatsApp, and other messaging platforms for effective customer communication and marketing. You’ll learn how to create targeted campaigns, automate messaging workflows, manage contact lists, and measure engagement to boost conversions and customer loyalty. This course is perfect for businesses looking to connect directly with their audience through instant, personalized messages. With OraDMT’s Mobile Messaging training, you’ll master the art of meaningful, mobile-first communication.
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Content Management Systems
Content Management Systems (CMS) training by OraDMT empowers you to create, edit, and manage website content easily without needing advanced coding skills. You’ll gain practical experience working with popular CMS platforms like WordPress, Joomla, and Drupal, learning how to customize themes, add plugins, manage media, and maintain website security. This course is ideal for marketers, bloggers, and business owners who want to take full control of their digital presence. With OraDMT’s CMS training, building and managing professional websites becomes simple and efficient.
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Search Engine Optimization
Search Engine Optimization (SEO) training by OraDMT equips you with the essential skills to boost your website’s visibility and rank higher on search engines like Google. This comprehensive course covers keyword research, on-page and off-page SEO techniques, technical SEO fundamentals, link building strategies, and content optimization. You will also learn how to use industry-leading SEO tools such as Google Search Console, Ahrefs, and SEMrush to analyze and improve your site’s performance. Whether you’re a business owner, marketer, or content creator, OraDMT’s SEO training empowers you to drive organic traffic and increase online presence effectively.
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Google Analytics & Audience Insights
Google Analytics & Audience Insights training by OraDMT gives you the tools to understand how users interact with your website and make data-driven marketing decisions. You’ll learn how to set up and navigate Google Analytics 4 (GA4), track real-time traffic, configure goals and events, and analyze user behavior across pages and campaigns. The course also explores audience segmentation, traffic sources, engagement metrics, and how to interpret data for improved targeting. With OraDMT’s training, you’ll gain actionable insights into your digital audience and optimize strategies for better performance and ROI.
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WordPress Web Design Course in Kenya
WordPress Web Design Course in Kenya by OraDMT is a practical, beginner-friendly program that teaches you how to design and launch professional websites without coding. Tailored for the Kenyan market, this course covers everything from domain and hosting setup, installing WordPress, selecting and customizing themes, to adding essential plugins for SEO, security, and eCommerce. You’ll learn how to build responsive, mobile-friendly websites for businesses, blogs, portfolios, and online shops. With hands-on projects, local case studies, and expert guidance, OraDMT’s WordPress course empowers students, entrepreneurs, and freelancers to create, manage, and monetize websites confidently.
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Graphics Design Course
Graphic Design Course by OraDMT is a hands-on training program that equips you with the creative and technical skills to design impactful visual content for digital and print media. You’ll learn the principles of design, color theory, typography, branding, and layout while mastering industry-standard tools like Adobe Photoshop, Illustrator, and Canva. From logos and business cards to social media posts, brochures, and adverts, this course helps you build a strong portfolio and prepares you for freelance, corporate, or entrepreneurial design work. With OraDMT’s Graphic Design Course, you turn ideas into visuals that speak powerfully and professionally.
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